Sketchbook magazine brings a new quarterly twist as seen on Creative Boom’s webiste

Review: We’ve discovered Sketchbook – a new quarterly magazine that showcases established and emerging creative talents in fashion, design and culture with a focus on features, photography and illustration.

Featuring original sketchbook graphics, exclusive interviews with scientists in jelly and photographers in Africa, the magazine’s crew present their finds in a raw and exposed fashion. In Sketchbook, it’s not just about the product itself, but also about the beauty of the process of conceptualization, creation and appreciating the means to an end. Nice.

Sketchbook ‘aims to provide an entrance into the minds of switched-on, aware and intelligent creatives and inspire those who wish to be part of such an innovative industry’. We dig that!

It was founded in the heart of Notting Hill by 23-year-old Bahraini born Wafa Alobaidat who aimed to create an independent publication that was creative, playful and did not take itself too seriously. Experiencing fashion and art in her five years of living in London and through her blog ‘Fashion Ambitions’, the magazine-aholic dreamed of buying a publication from the shelves rich with illustrations, drawings and images that celebrated young individuals talents; these talents who were at the forefront of their careers, experimenting with creative ideas in their labs and studios.

When she couldn’t find what she was looking for she created it herself, putting together a team of +150 individuals who contributed and got involved in the first issue, an homage to Style Bubble, her fashion icon and all her favorite fashion bloggers.

If she could describe Sketchbook Magazine it would be part portfolio, part character sketch and filled with lots of fashion/art/culture tidbits in between. The Fashion Blogger issue has an estimated print run of 10,000 and will be sold online via selected links.

Sketchbook Magazine is in itself an experiment and platform to test out new ideas: Our doors are open to collaborate on projects in film/art/fashion whether it be via our website or our online show.

The magazine was launched online in August with an estimated readership of 7,000 and is also available by print on demand in the UK, USA and Canada. You can also order issues of the magazine by emailing the team directly.

To find out more about Sketchbook Magazine go to you can follow Sketchbook Mag on Twitter @sketchbookmag.