Lula magazine has recently launched its long-awaited inaugural pop-up shop in Harvey Nichols’ newly revamped concept space on the 4th Floor, to celebrate the magazine’s 5th birthday. Lula magazine, the brainchild of ex-Vogue staffers Leith Clark and Becky Smith, burst onto the scene a short while ago and has since garnered a serious, a cult following. Now on its fourth issue, it’s obvious that what Lula may lack in age, it more than makes up for in substance and has proved to its counterparts that it is definitely a force to be reckoned with and one, which requires them to sit up and take notice.
The space, which has been designed by Fiona Leahy and curated by the magazine’s editor-in-chief Leith Clark, could easily resemble the boudoir of many a die-hard fashionista/”Lula girls”. Festooned with items to suit the ‘modern eclectic woman’, the pop-up store and the limited edition pieces stocked therein, as expected, flow perfectly with the Knightsbridge department store’s chic aesthetic but also adds a quirky twist in the form of heart-shaped motifs in a variety of shapes, sizes and colours; neon name plaques, and Polaroid-adorned wallpaper depicting the quintessential Lula girls. This aside, Clark has taken the time to personally hand pick her favourite exclusively designed pieces from the likes of Miu Miu, Erdem, Rodarte, Sonia Rykiel, Charles Anastase, Lover and Rachel Antonoff. Clark has also gone a step further by catering to the less fashioned-minded shopper, too by offering books and music courtesy of Liz Goldwyn, Melissa Auf Der Maur, Derek Blasberg, Daisy de Villeneuve and Karen Elson, too.
Prices start at around £75 for a Rodarte t-shirt, Miu Miu shoes at £420 and £2,095 for dresses; and although the space itself is definitely well worth a visit, non-Londoners also have the luxury of snapping up some pieces online at www.shop.harveynichols.com. Happy shopping!
WORDS: KEJI MUSTAPHA
PHOTOS: COURTESY OF HARVEY NICHOLS AND LULA MAGAZINE