Dubai Fashion Week SS11: Abeer Al Suwaidi


With a fashion show inspired by a cultural theme, the Ush collection by Al Suwaidi kicked off with the beats of the African drum. At first, all the models came out together and walked only halfway disappearing again before the

Iman Pasha: Fashion’s Super-Woman


How Iman Pasha manages her time to do what she does bewilders me. The endless list of collaborations, designers, events and shopping that she invests her time in somehow questions the boundaries of time and space and human achievement. When

Dubai Fashion Week SS11: Dar Al Waad and Sabia Nazir


At the strike of 6, the designers went at their will in setting their latest collections to hit Dubai’s rocking Fashion ramp for SS11. The last minute preparations were complete, all pieces ready to be shown, the audience in anticipation

John Rocha SS11 and Guggi New Works 2010: Reviewed (Part One)


LONDON Fashion Week saw Guggi launch his New Works of 2010 collection, on the same day his long-time friend John Rocha showed his SS11 collection in the BFC tent. Sketchbook were there to document, interview and review the work, with

Designer profile: Olivia Rubin Brick by Brick


After running among Bond Street’s tourists and workers mixed shop retailers having cigarettes amidst the indefinable temperature of London on a late autumnal afternoon, the soft voice of Olivia Rubin resembles an oasis of tranquillity. Even after I tell her

Levi’s launch “Shape What’s to Come”


Sketchbook was kindly invited to attend the Levi’s launch of a new initiative, which aims to help young women break into the creative industries and communicate with women all around the world. “Levi’s® – the original, definitive jeans brand –

The UPside of happiness


Art and emotion have always been inextricably linked. Producing different reactions; sadness, confusion, identification, wonder, art is used to shock us, heal us, bring us joy and dismay. So when going to view a new exhibit or piece I find now there

Zucca & Cummuun @ Paris Fashion Week


Designer Akira Onozuka presented Zucca S/S11 collection at Couvent des Cordeliers. Zucca  focused in woman’s body shape, and draped dresses in soft colour palette were omnipresent. It was all about the elegance, volume and organic materials at this fashion forward

Au Revoir Paris: Ingrid Vlasov, Marithe + Francois Girbaud and Junko Shimada.‏


It was our last day in Paris and Ingrid Vlasov, Marithe +  Francois Girbaud and Junko Shimada our final Paris fashion week shows. Everybody seemed a bit exhausted, but I’m glad to return back home taking the “fashion eurostar”  to



Here is how it began. In the last ten years or so, online journalism has accomplished an unbelievable feat in taking over as a leading form of media with access to a mass readership. As a new found form of