Sketchbook speaks alongside Monocle @ LCC

On a sunny Thursday evening earlier this month The University of the Arts hosted an speaker evening entitled New Opportunities in Publishing, to which Sketchbook Magazine was invited, alongside Andrew Tuck – Editor of Monocle Magazine; and Mia Bennett – CEO of Turned on Digital, to present a talk discussing our respective business models and ways in to the industry.

Illustration credit -Andrew Tuck


To shed some light onto our success story so far we were asked to speak to an audience of current students, recent graduates and creative who were just starting out in the industry.

Initially, I envisaged that it would be a nerve-wracking affair especially, given how esteemed my fellow speakers were, coupled with the fact that the talk was a first for me in my new role as Acting Editor of Sketchbook Magazine.

We each spoke for fifteen minutes to the receptive crowd who listened and took notes. Andrew kicked things off; giving us fast facts about print media and the recent changes to readership trends; before moving on to talk about Monocle both as a brand – talking us through the Monocle shops around the world; and bespoke collaborations including limited edition merchandise.  Other highlights including talking us through Monocle’s latest offerings specifically with regards to Monocle Alpino, Monocle Mediterraneo, Monocle radio, and the future of Monocle, amongst others.

Mia Bennett on the other hand, informed the audience on the rise of digital apps and their relationship with digital media; focusing on the way in which smart phones and other types of technology are shaping the future of media on a whole.

As the final speaker, I closed the forum by discussing Sketchbook’s unique business model/case studies, whilst also touching on our past, present and future projects, too.

Two hours, three presentations, twenty odd questions from the audience and four internship requests later, the evening came to an end. It goes without saying that we owe a special thanks to the London College of Communications not only for inviting us to partake in such a unique event but also for giving us the opportunity to meet two very different, and inspiring creatives, to say the least.