Wolf and Badger’s Flagship Sets Sail

Wolf and Badger are firmly on our radar here at Sketchbook; from their opening in February 2010, to their residential stint in the Wonder Room at Selfridges and 2011’s Spring Fete.

Fast forward almost a year and these furry critters continue to go from strength to strength as Wednesday evening saw us brave blustery April showers to check out the launch of the Wolf and Badger flagship store in the heart of one of London’s chicest shopping streets.

The Vol. 1 dresses of Scott B. Allcorn and illustrator Sam Cotton; each piece is hand painted on canvas and digitally printed onto fabric.

Current NEWGEN sponsorship recipient for SS12, designer J.JS Lee

AW 2012 Fashion Week favourite Zoe Jordan

32 Dover Street is where Wolf and Badger now call home to their second London boutique, bursting with London’s most exciting and innovative design talent. From the uber cool Mark Fast fringed knits to the bespoke, frivolously feminine designs of self taught Sia Dimitriadi and the quirky sustainable fashion of Lu Flux whose materials are all locally sourced in London; Wolf and Badger continues its mission of bringing designers directly to the fashion forefront, allowing people to come and check out their work first hand.

 

Sia Dimitriadi

Sia Dimitriadi

Lu Flux

Lu Flux

Mark Fast

Mark Fast

Welcoming us into the two level boutique, with its minimalist monochrome interior and overhanging chandelier featuring statuesque winged angels clutching gold stars, the theme is signature Wolf and Badger; the work of indoor architect Augustus Brown who outfitted both previous boutiques and the Wonder Room.

 

As Wolf and Badger asserts itself as a unique London lifestyle brand, exclusive to the Dover Street store will be a unique line of specialist perfumes in glass bottles blown by hand.

Complimenting the collections are carefully selected ranges of jewellery, accessories, beauty and home wares displayed in light box shelves.  Party goers were privy to the first look which included gilded whimsical cupcake and matchstick charm necklaces and Anabel Campbell’s colour popping Navajo cuffs, handmade in London.

Lining the windowsills were Jimbob Art’s fittingly furry statement crockery while letter embossed tea cups played table centrepiece.

 

Kiki London clutches

Kiki London clutches

Print from Helen Ruth’s ‘a leopard can’t change its spots’ scarf

Print from Helen Ruth’s ‘a leopard can’t change its spots’ scarf

While designers, press, family and friends wet their appetite with cocktails by Buffalo Trace and Asahi Beer, the basement gallery and future creative event space played host to dj Goldierocks and the fashion illustrations of the genius Andy Bumpus, culminating  in animated drawings projected onto the gallery wall.

budding designer Ali Rose in her own creation

budding designer Ali Rose in her own creation

 

Ekaterina Kukhareva’s designs

Ekaterina Kukhareva’s designs

Fashion illustrations by Andy Bumpus

Fashion illustrations by Andy Bumpus

The evening was by all means a success and with so many talented designers we can’t wait to see what future creativity and collaborations Wolf and Badger bring our way.

Words and Images: MARISSA BAXTER