This time last year, Aina Brence was a relative unknown. Fast forward to August 2012 and Aina has been crowned the winner of Online Fashion Week and Vogue’s Design A Dress competition, one of her dresses is on sale at Matches and she is firmly on the radar of top fashionistas everywhere.
London’s L’Atelier de Sumarie student, Aina Brence, designed her competition winning piece, ‘Lady Like’, using recycled tissue paper along with extra thin paper strips to create a dress with a timeless style, reminiscent of Audrey Hepburn’s simple, elegant glamour. Throughout the design process, Aina seemed to keep the famous Claire Goldsmith quote in mind, “Her look is timeless because it’s simple, fuss goes out of fashion”.
The Design A Dress competition was a simple but brilliant concept; make a dress out of used paper and submit a picture of it to the British Vogue Facebook page. The idea was somewhat reminiscent of the paper dolls, and the paper clothes to dress them up with, which you used to get free with comic books but obviously on a larger scale.
The paper could be tissue paper, newspaper, wrapping paper, any sort of paper at all so long as it was recycled. The winner was then voted for by the public with the winner’s design appearing in reality on Matches under their Freda line. Online Fashion Week was such a success that another one is planned for this year.
Sticking with the ethical theme originating in the competition, the actual dress is made from organic Parigi cloth and was produced by an Italian organic mill. It is a perfect piece to take you from day time in the office to night time cocktails in a down town bar.
Aina is a designer who favours clean lines and silhouettes and a classic colour palette and the next designs from a girl who said that her dream is to have her own label will be eagerly anticipated.
Aina Brence’s dress is available now on Matchesfashion.com at a price of £399.
WORDS: SAMANTHA WRAGG