Well known for her successful blog Girl a la Mode, featuring her long hair and simple but stylish clothes, London based graduate Charlie May has more recently launched her own label as a young British designer and is now working on expanding her label. Her blog started in 2008 and has since become one of the UK’s top fashion blogs, being featured in magazines such as Elle, Company, Grazia Italia amongst others. Charlie also contributes bimonthly editorials to AOL’s My Daily. Charlie’s own fashion label is now represented by HPR LONDON.
After working on Louise Goldin’s 2012 S/S collection and working for Thomas Tait, what finally made you think the time was right to start your own label?
I always thought that I would work my way up through a company and then start my own label once my name was already out there, but it was after interning I realised how much I wanted to be my own boss and do my own thing. I’m sure it was the best decision I’ve ever made!
So…fashion blogging or designing?!
Both! I really love blogging and I can’t see myself giving it up, no matter how busy I get. I think it would be really great to offer such a unique inside view on the design industry.
Do you think you’ll continue to blog as your label expands?
I imagine the pace will change a bit, right now it’s very personal and shares everything from outfits to new found hang outs, I would love to share more of the behind the scenes of my label which I’m working on, I imagine as my label expands I will have more and more to share.
What inspires your designs?
I love the English countryside, I take a lot of inspiration from the feeling it gives me. My collections don’t really have themes, I prefer to work on my aesthetic, bringing in new ideas on what I would love to be wearing. I love to travel and when I’m not traveling I’m on online (Pinterest!), searching through photos for colour palette inspirations.
If you could describe your current collection in three words, what would they be?
Dark, rich and moody.
Where do you see your fashion label in 10 years? Do you see yourself always being based in London?
I love London, I can’t imagine uprooting myself or taking my shows to Paris. In 10 years I would love to be showing on schedule at London Fashion Week and selling worldwide.
Where can we get our hands on your beautiful designs?
My collection is available to buy exclusively on Bengtfashion.com
WORDS: NICOLA ROYLE
ILLUSTRATION: GRANT PEACOCK