In a blogosphere saturated with self-promoting, PR-savvy clothes horses, the anonymous author of Confashions from Kuwait is a breath of fresh air. Offering an inimitable take on style from a region with a growing appetite and aptitude for fashion, she’s been tapped by the likes of Net-a-Porter as a tastemaker with serious clout. Sketchbook caught up with the influential yet unrecognisable blogger to find out about her influences, her upcoming projects and what makes her tick.
You launched Confashions in 2007, the same year that many of the fashion blogging pioneers started up. What inspired you to begin at that particular moment?
Confashions From Kuwait came about as an outlet for my style obsession (other than shopping!) I initially wanted a career in fashion but found opportunities limited in Kuwait, so I decided to settle for a ‘normal’ job and began blogging on the side. It’s been a great way for me to test-drive various fields of the industry, like buying, personal shopping, visual merchandizing and styling.
I also felt there was a niche for a blogger focusing on Kuwaiti fashion and lifestyle. Confashions has been a gateway for many emerging and very talented designers to enter the regional market.
Who / what are your style influences?
I adore Iris Apfel’s eccentric style and her love of colour and over-accessorizing. I’m also obsessed with Taylor Tomasi Hill and Dree Hemingway’s avant-garde approach to fashion. These are women who are savvy about what works for them, and I think that’s key when it comes to developing your own style.
What is your failsafe fashion formula?
A button-down white shirt, a pair of killer hee
ls and an oversized bag – preferably in exotic skin.
How did growing up in Kuwait influence your sense of style?
Kuwaiti women are very fashion conscious. They used to have their clothes customized in Beirut in the early ‘60s, and would fly to Europe to buy the latest trends. My mother is a typical Kuwaiti woman and was always the best dressed at parent’s evening. She’s had a huge influence on me.
What do you think of bloggers who market themselves as a very public brand and why do you choose to blog anonymously?
I have a lot of respect for bloggers who choose to be a public face because it takes a lot of commitment, courage and stamina to put yourself out there. I choose to be anonymous because that’s what I feel comfortable with. I don’t represent anyone, I just post and write what I feel, when I feel like it.
Do you think the fact that you’re not a recognisable fashion face is a freedom or a hindrance to your success?
Sometimes I feel like it’s best to stay under the radar for privacy reasons, but others times it seems like an obstacle to my development. Maybe I’ll go public one day…
Are you friendly with any other members of the blogging community?
Yes, it’s important to be part of the blogging community. I like theoverdressed.com’s style posts and the way she writes; I like how outspoken and avant-garde theoniomaniac.com is; and I love Just noon , Ansam, and LadyB for their super sweet souls and entertaining posts.
What do the older generations in Kuwait who dress more conservatively think of your experimental sense of style?
I know my relatives love what I’m doing and what I wear, though I’ve been told several times by my eldest aunt that my style is too eccentric and that I should wear “suits” more often.
Are there any Kuwaiti designers you are particularly fond of?
I love Souad Al Sabah’s work of www.sirdab6.com, I also love NonooPink by Reem Al Mudhaf, Mayjewelry.com, and Th’haba jewellery.
What would be your dream style investment if money was no object?
A personalised Rolex Daytona.
Do you have any exciting projects or plans on the horizon that you can tell us about?
Yes I’m working on some exciting new projects which I can’t wait to reveal, including a collaboration with a well-known high street label. But for now I’m keeping hush hush.