The Riyadh Fashion Days (R.F.D) presented the new SS13 collections came to a close on the 18th of April 2013. RDF 2013 is the 3rd edition organised by Maison Bo-M Galeries dedicating the event to women’s ready to wear, evening wear, Abaya, fine jewelry and fashion jewelry, bags, shoes and Hair accessories. Over 30 brands were showcased at the event this year. In the past, Riyadh Fashion Days has been affiliated with the debuts of many brands such as Razan ALAzzouni, Lum, Sotra or Fyunka and will welcome a new pool of talented designers from the Region.
The five day event consisted of fashion shows with press & buyers in attendance to promote the local fashion industry. Visitors were introduced to the participating brands through the new “meet the designers” program giving the designers the opportunity to sell their catwalk collection on the spot during the event.
The RFD is a response to the increasing interest of the clientele for local designers and a fantastic opportunity for brands to show their SS13 collection on a runway in the Riyadh capital. Participating designers included Al-Anoud AlHajri, Aliaa Abaya, Amal Haliq, Arwa Jewelry, Bianco, Bint Thani, Butterfly Abaya, Calonge bags and Chaos.
Along with Arc, Code 8, Dimmy, Effa, Fashi Mode, Hala Line Abaya, Kanzi, Le grana, Lya Lya bags, and Loomer Jewelry.
As well as Nazeeka, Naeema Alshuhail, MarMar, Mlana Jewlery, O By Orkalia, Qumar14, Reemaleen, Reshond, Roselle, Sara Collection, Salma Radwan, Shades and Shaikha’s.
WORDS: BADRIYA AL-MAHMEED
IMAGES: DUAA SALIM