80 Years of Evolution – Lacoste Celebrates it’s 80th Anniversary



Sketchbook was invited to an event celebrating Lacoste’s 80th anniversary was held Saturday, April the 13th at block 338 restaurant and lounge in Adliya, Bahrain. The event was attended by various local graphic designers, fashion bloggers, entrepreneurs and members of the Lacoste team from Dubai. Guests also had the chance to enter a raffle to win a BD100 Lacoste voucher.


The theme of the event was the origins of the Lacoste brand that was born on a tennis court in 1933. French tennis champion René Lacoste revolutionised men’s fashion; when he replaced the classical woven, long-sleeved starched shirt with a light and comfortable short-sleeved one in airy petit piqué fabric, better known today as the classic LACOSTE polo shirt.


A photo booth was also set up for the attendees where they could take thier pictures with make-shift Lacoste tennis rackets and branded hearts.