Art to Wear – Lama Hourani

Work process LH Jewelry

 

The Middle Eastern inspired jewellery line by Jordanian designer Lama Hourani has mesmerized customers as “art to wear” with their playful and spirited flair. With 13 years under her belt, Lama has been designing and producing jewellery since 2000, and opened her first Art Gallery & Jewelry shop in April 2004. Drawing her inspiration from art, architecture and travel, she creates one of-a-kind jewellery collections handmade in sterling silver and semi precious stones. Each of these collections tell a story it can be a civilisation  a flower or a textured wall that inspired me and triggered an emotion or a sketch in my mind,” She explained. We caught up with the designer to learn more about her design process and work.    

 

Lama portrait 2013

 

When did you decide to go into jewellery design? What drew you to that medium of design?
As a teenager, I used to raid my mother’s jewellery box -she collected Vintage Jewelry- and I would go back to my room and create my own; I would restyle pieces I had and add the most random materials/elements whatever I could get my hands on.  Afterwards I was sucked into art -I was surrounded with art, my mother and father opened the first private art gallery in Jordan back in 1990- so it was a natural selection for me. After obtaining my Bachelors degree in Fine Arts I decided I wanted to start experimenting in Jewellery design and here we are!

 

Did you study gemmology? If so, where?
Yes, I got Two Diplomas in Gemmology and Jewelry design from the American Institute of Gemology GIA Vicenza-Italy; then carried on to obtaining a Masters Degree in Product Design from IstitutoMarangoni Milano.

 

Sketching

 

Did you study gemmology? If so, where?
Yes, I got Two Diplomas in Gemmology and Jewelry design from the American Institute of Gemology GIA Vicenza-Italy; then carried on to obtaining a Masters Degree in Product Design from IstitutoMarangoni Milano.

 
What stones, gems or materials that you enjoy designing with most?
I love designing based on rough semi precious stones; according to the color, texture, size and shape; I love experimenting while maintaining the essence of the stone combining the rough with the intricate and creating the perfect balance.

 

Production 3

 

What would you say is the biggest misconceptions about jewellery design?
It’s the hobby of bored housewives! Good design takes endless effort to create unordinary, unique pieces and this applies to all forms of design. It takes deep understanding of the materials and the possibilities of production. The creative process is as important as the final product.
I see design as a world filled with adventures, challenges and satisfaction with every newborn piece without the right tools (education, creativity and talent) a design can be soulless and empty.

 
Describe your design style in three words.
Eclectic, original & handmade.

 

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Describe your idea of the Lama Hourani customer.
She’s well travelled, cultured & has great curiosity towards new things. She is also confident, artistic, ambitious, and has her own sense of style, a woman who stands out.

 

What kind of feedback have you had from your designs? 
My clients come from all parts of the world; different generations; different backgrounds different styles they all buy at least one piece from every collection I launch… One client once told me I have a Lama Hourani Jewelry shrine in my room, which is the best compliment in the world. These clients become ambassadors of the brand.

 

Assembly 2

 

What has been your most notable experience as a jewellery designer?
Traveling the world sourcing inspiration; meeting amazing people and connecting with them; it made me realize that no matter what background or culture we’re from, it’s fascinating how similar we are… and how art and design can bring us closer as humans.

 

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WORDS: BADRIYA AL-MAHMEED

To see more of Lama Hourani Jewellery visit the website here, follow them on twitter @LamaHourani and Instagram @lamahourani.