Fyunka [Arabic for ribbon bow] is a Jeddah-based fashion and accessories line with illustrations and designs influenced by pop culture and inspired by Khaleeji (GCC-regional) insights. Illustrated and designed exclusively by Jeddah native Alaa Balky – Fyunka is an up and coming homegrown brand that has captured the hearts of young women across the GCC with its personal charm and effortless cool yet quirky style.
PAPERMOON, the world’s leading gift-wrap company, started a project in November 2012 where they approach local young promising artists. Collaborating with local artists gave PAPERMOON a chance to offer their customers a creative and unique concept. It also gives the artists a chance to showcase their work in several branches around Saudi Arabia and Bahrain which will increase their reach to a much larger demographic.
PAPERMOON has collaborated with Fyunka to bring a unique collection of quirky Khaleeji illustrations and statements – as Fyunka is known for – to the gift-wrap industry in the GCC. These fun and colourful wrapping paper and greeting cards have become a popular alternative to generic ones available everywhere else.
Fyunka was able to design with her own aesthetic style while following PAPERMOON’s guidelines. PAPERMOON is very excited about this collaboration and is looking forward to building a business relationship with Fyunka.
The Fyunka collaboration is available in each of the seven Papermoon stores in Jeddah, Riyadh, Khobar, and Bahrain.