Fyunka Collaboration With Papermoon

Fyunka [Arabic for ribbon bow] is a Jeddah-based fashion and accessories line with illustrations and designs influenced by pop culture and inspired by Khaleeji (GCC-regional) insights. Illustrated and designed exclusively by Jeddah native Alaa Balky – Fyunka is an up and coming homegrown brand that has captured the hearts of young women across the GCC with its personal charm and effortless cool yet quirky style.

 

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PAPERMOON, the world’s leading gift-wrap company, started a project in November 2012 where they approach local young promising artists. Collaborating with local artists gave PAPERMOON a chance to offer their customers a creative and unique concept. It also gives the artists a chance to showcase their work in several branches around Saudi Arabia and Bahrain which will increase their reach to a much larger demographic.

 

PAPERMOON has collaborated with Fyunka to bring a unique collection of quirky Khaleeji illustrations and statements – as Fyunka is known for – to the gift-wrap industry in the GCC. These fun and colourful wrapping paper and greeting cards have become a popular alternative to generic ones available everywhere else.

 

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Fyunka was able to design with her own aesthetic style while following PAPERMOON’s guidelines. PAPERMOON is very excited about this collaboration and is looking forward to building a business relationship with Fyunka.

 

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The Fyunka collaboration is available in each of the seven Papermoon stores in Jeddah, Riyadh, Khobar, and Bahrain.