Riyadh, February 9, 2014


Starting from today, JETRO, the Japan External Trade Organization hosts Japanese culture and fashion products introductory event – Tokyo meets Riyadh – here in Riyadh with cooperation of Art of Kohl Ltd. Co., owner of “Maison Bo-M”, the trend leading fashion and art item retail store in the country. This two weeks event will take place at the gallery space in Maison Bo-M consist of two sections, exhibition and sales. This event aims at introducing traditional and contemporary Japanese culture to KSA with latest fashion items.

Exhibition section is consisted of three zones, namely Traditional, Cool Feminine and Street. All exhibited items, such as dresses, jackets, shoes, bags, accessories etc. are brought from Japan and well known Japanese stylist, Ms. Aya Kato conducted onsite display coordination. Ms. Kato will also hold a special workshop for Saudi ladies about Tokyo contemporary dressing style on Feb 10.

Nest to the exhibition, latest fashion items directly imported from Japan by Art of Kohl Ltd. Co. are sold at the same time. In the café area, some fancy cookies made by a Japanese famous confectionary brand “Yoku Moku” are served.

Dr. Jasir Al-herbish, General Director of National Handcraft Program, who gave the opening remarks at the ceremony commented “We welcome this kind of event taking place in Riyadh. It will contribute to understand Japanese culture and deepen mutual relation between KSA and Japan”

 At the opening ceremony, chef from “Momi & Toy’s”, the famous Japanese style crepe shop demonstrated and served their unique products to the attendees. The exhibition will open every day from 10am to noon, 5pm to 10:30pm, till February 22nd.

JETRO, Japan External Trade Organization, is a Japanese government agency aiming to promote international trade and investment. Its Riyadh office is dedicated to work to enhance bilateral economic relationship between Japan and the Kingdom of Saudi Arabia through promoting mutual trade and investment.


For any more information, please contact:

Hideki Sho, Director General

JETRO Riyadh

T +966 11 219 9155


Faris Alshehri, Founder and Managing Director

Art of Kohl Ltd. Co.

T +966 1 12021205 ext. 1333

M +966 50 9006007