For the first time in the Middle East, online retailer Avenue32.com was hosted in Bahrain by Sheikha Dana Al Khalifa, of TheOverdressed.com, in an exclusive shopping experience at Green Bar’s industrial headquarters.
Roberta Benteler, founder of Avenue32.com, explained to shoppers the novel concept of Avenue32.com which came to her when she started working with a young designer to gain experience in fashion. Benteler said that working with young designers gave her insight into the everyday challenges that designers face and within three months she came up with the concept for Avenue 32; a platform where designers can showcase their product in their own ‘shop in a shop’, accompanied by editorial.
On display at Avenue32XTheOverdressed were such designers; Sheikha Dana was dressed in Tanya Taylor while Roberta was dressed in Giles Deacon. The black brass rails were lined with the designs of JJS Lee, Charlie Brear, Eudon Choi and Regina Pyo to name a few. Toni Maticevski stole the show with his beautifully cut evening dresses. The shoe ladder display was scattered with the sleek lines of Paul Andrew and the stunning designs of Alexander Lewis for Manolo Blahnik. The accessory section was draped in Degano and Elsa Marotta scarves, Venessa Arizaga necklaces and Lena Erziak clutches.
Shoppers’ hunger was kept at bay with restyled traditional Bahraini foods and thirst was quenched with chilled rose and palm water by Bahraini restaurant Basta23.
In the end, no one of course left empty handed, our giveaway bags contained a much coveted 10% discount card from Avenue32.com, Avenue32.com USB stick, Green Bar Body Oil, and Overdressed engraved William Di Carlo almond confetti all the way from Milano, because we always end on a sweet note!