About

Sketchbook Magazine is a digital publication that showcases established and emerging creative talents in illustration, art, design and culture.

Featuring original sketchbook graphics and exclusive interviews, Sketchbook aims to provide an introspective to the raw, un-edited and unconventional aspects of art and design. We believe it’s not just about the final product, but also the beauty of the creative process, conceptualisation and the method to the madness.

Sketchbook Magazine aims to inspire, inform and support young creatives from the Middle East and Europe in all areas of visual communication, from graphic design to photography and digital media.

The Sketchbook Story

First conceived in the heart of Notting Hill by Bahraini born Wafa AlObaidat, Sketchbook Magazine began as an independent publication rich with illustrations, drawings and images that celebrated young talents within the creative industry.

After launching in 2012, Sketchbook has since evolved from a quarterly publication focused on fashion and illustration to an online magazine that celebrates and encompasses all aspects of art and design.

The Sketchbook Team

Originally spearheaded by Editor-in-Chief Wafa Alobaidat and Features Editor Luma Bashmi – the true stars behind Sketchbook are the wonderfully talented contributors we’ve worked with over the years, whom you can read more about on our alumni page.

The core team today is managed and run in conjunction with Wafa’s latest venture, branding and design agency Obai and Hill.

Wafa AlObaidat – Editor-in-Chief

Wafa began her career working with renowned fashion designer Liza Bruce and her husband, interior designer and artist, Nicholas Bruce. She learnt all the aspects of the fashion business while she was still a student at Chelsea College of Art and Design, University of the Arts London.

She was mentored by the design duo and was working on sales, PR, buying, window displays and pricing, Wafa assisted on all aspects of running of the business. After graduating Wafa went on to create her own blog, Fashion Ambitions, where she documented her work experiences assisting Marko Matysik Editor of Big/Show Magazine, one of the editors at Vogue Nippon, working with On/Off, publishing her work with Prim and Borderline magazine and generally working in fashion journalism.

In 2009 Wafa created Sketchbook Magazine, the fastest growing digital illustration magazine in Europe. With more than 10,000 print-on-demand print copies sold, 6,900 PDFs, and 75,000 online views of Sketchbook the Fashion Blogger Issue was the critically acclaimed first issue, dedicated to fashion blogging. After re-locating to Bahrain to set up the Middle Eastern

Tim Holmes – Design Director

Tim is a graphic designer who studied Typo/Graphic design at the University of the Arts. Since graduating he has been working freelance on a range of projects.

Tim is the mastermind behind the design and creation of the Sketchbook magazine website and its corresponding blog.

He is an advocate of conceptually led design executed using appropriate production techniques. Furthermore he believes there is a need to creatively push boundaries because design is fundamentally a translation of ideas, and they are what make a difference in the future. Therefore in his work he attempts to represent ideas that communicate in the most meaningful way possible.

Keji Mustapha - London Correspondent & Contributing Editor

Keji is a self-confessed fashion, culture and art junkie. Having begun her career in law and gone on to qualify as a barrister, Keji found that her true passions lay in the creative fields and after a series of internships at a number of esteemed publications – including Sunday Times Style – PR and Lifestyle companies, the next natural step was to turn her hobbies of styling, writing and event planning into freelance work. Often found moonlighting as a stylist, over the last seven years has worked on a advertorials, ad campaigns, window displays and personal wardrobe revamps, too. She joined the Sketchbook team in 2009 and what initially began as the occasional contribution to Sketchbook, later turned into a genuine love of ethos and vision of the magazine, and the brand as a whole. Keji has worked in several capacities ranging from assisting with events planning; reviewing fashion culture happenings in and around London; to temporarily holding the position of interim Editor-at-Large in London between 2010 and 2011; and continues to contribute to date.

Keji counts the likes of Balenciaga, Lanvin and YSL as designer favourites but as a self-confessed Chanel-aholic, if she had one wish, would love nothing more than to enjoy some afternoon tea with Coco herself. Her Sketchbook is filled with quotes; notes; anecdotes; doodles; lists and everything else.